Are personalised labels the way forward?
Personalised labels are a very popular item – but how does the consumer see them compared to “standard items” As most of the time they are a higher price. Do they weigh up the price versus convenience? As they aren’t necessarily items that a consumer will buy, but as we move forward I would say it’s growing very fast and highly popular in all items. Despite not always being a value-adding product, or even a cost-neutral one, they are appearing more popular in mainstream retail as a way of drawing consumer attention. It can be looked at in two ways...